In simple terms, topic clusters are a group of interconnected webpages. These webpages are built on one content called pillar content, which targets a wide topic. It is linked to several other related pages that provide more focused details.
Are you wondering why these are important for your website? Initially, SEO marketers used to get god results when they target a certain keyword per webpage. This, however, is not the case nowadays because targeting a topic is more effective as more people want personalized results and authoritative sites. It has been proven that targeting a certain topic, wiring a long-form content on it, structuring it for SEO and readability and making it more valuable brings better results compared to sites with few contents about the same topic. The topic cluster approach provides several benefits to website owners these include;
Steps to Creating Topic ClustersBuilding your cluster topics does not have to be complicated. There are a few steps involved, which you can easily handle by yourself. These include;
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June 2023
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