SEO and SEM are often confused with each other. People consider them to be the same thing. While they have lots in common, they aren’t interchangeable terms. In fact, SEO is just a set of tactics that falls under the umbrella of SEM. On the other hand, SEM is a broad term which encompasses various marketing methods used for Search Engines. These marketing methods include SEO, PPC campaigns and Advertising. Thus, SEO is one of the marketing tools used for doing SEM. Still unclear? Let’s discuss both terminologies in detail to understand the difference between them.
Search Engine Optimisation (SEO) SEO or Search Engine Optimisation mainly deals with optimising a website so that it can be easily indexed by web crawlers. The primary goal of SEO is to make a website more visible and attract people to it via search engines. To do this, SEO requires the website to rank highly on the SERPs (Search Engine Results Pages). Any website that ranks highly on the SERPs can easily attract web traffic. To get a high ranking, a website must fulfil certain requirements. This is where SEO comes into play. It helps the website fulfil the requirements by making improvements to its design and content. SEO is largely an organic way of getting web traffic. This is because you don’t have to pay any money for it unless of course, you need an expert to help you edit your website. All the SEO tactics require hard work, though. You need to find keywords that are often searched by users when looking for your products. These keywords need to be incorporated into the text of the website seamlessly. This includes the title tags, alt text, heading tags, and meta descriptions. SEO also calls for the continuous addition of high-quality new content to the website. This new content can be in the form of blog posts or improvements to the existing page copy. Search Engine Marketing (SEM) SEM or Search Engine Marketing deals with how the website needs to be marketed on search engines. The goal is to not only increase the visibility of the website on the SERPs but also to make sales. Thus, SEM doesn’t just rely on organic traffic. It incorporates the use of paid promotional material like PPC (Pay-Per-Click) campaigns. In these campaigns, you pay the search engine to have your website displayed on top of the SERPs for when your chosen keyword is searched. Each time your website is clicked, you pay a little to the search engine. PPC is an effective method used in SEM. However, it is only for companies and businesses that have just launched their websites and want to get immediate visibility. The ideal SEM strategy for a business is usually a mix of both SEO and PPC. Anchor Digital is an established name in the SEO field in Australia. Get in touch with us today if you want to improve your website’s search engine visibility.
0 Comments
In the past, people have looked at newspaper advertisements to search for products. However, this has all changed. Nowadays, search engines are used by people for searching anything and everything under the sun. So, if you plan on making your website visible to your target audience then you need to have it show up on a search engine, specifically, Google. Getting your website displayed on Google isn’t difficult. Google indexes every website on the internet through its web crawlers. However, getting your website to rank highly on Google, that takes some effort. Thankfully, SEO can help you do this. So, what is SEO and how does it work? Read on to find out.
Makes Indexing Easier For a website to be shown on Google, it has to be indexed first. If your website is poorly designed then it won’t get indexed easily. This is often the case with websites that don’t have text or properly formatted URLs. The crawlers can’t index such text-less websites. SEO can help you in optimising your website’s design, making the indexing process easier. Moreover, SEO calls for the addition of quality text to each landing page of the website. This ensures that the crawlers don’t encounter any issue in indexing your website’s pages. Websites that are indexed multiple times have a higher chance of ranking highly on Google. Gets Your Website Ranked Highly on Google SEO can help raise your website’s rank on Google. It does this by suggesting various improvements to the website’s content. For instance, SEO dictates that you should incorporate relevant keywords and phrases in the text of your website. These keywords don’t have to be stuffed unnecessarily into the text, though. You should try to use them naturally. The reason why keywords are important is that people search for websites on Google using keywords. When a keyword is searched on Google, it creates a list of websites that it considers the best for meeting the searcher’s need. If your website doesn’t have this keyword in the text, your website won’t be included in this list. Enhances Your Website’s Web Traffic SEO is a long-term process. It takes time to optimise a website to Google’s liking. However, once you have done it consistently for a few months, you will start seeing results. The web traffic coming to your website via search engines will improve dramatically. These new users that are visiting your website will be interested in your products and are more likely to make a purchase. SEO can help you monitor the web traffic coming to your website using different tools. It can help you in making further adjustments to the website and working on areas that still need improvement. Anchor Digital is well-known all over Australia for providing the best SEO services to both small businesses and large enterprises. If you want to know more about SEO and how it works, give us a call today. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
June 2023
Categories |