Graphic designers are needed to make the websites beautiful. The web designer’s job is to simply ensure that the website is functional and is easy to navigate. The graphic designer has to make it look attractive. However, this isn’t the only job that they perform. They are also tasked with the duty of coming up with designs for the company’s logo and to decide which colour themes would suit the company’s website. Graphic designers rely a lot on their creativity. However, this alone can’t make them successful. For graphic designers to be good at their job, they have to have the essential tools for doing their job. Here is a list of design tools that every graphic designer must have in his possession. Adobe Creative Suite Adobe Creative Suite is a graphic designer’s best friend. It contains a whole host of programs within itself that are needed for performing a myriad of graphic designing tasks. The programs that you will find in Adobe Creative Suite include Photoshop, Dreamweaver, After Effects, and even Encore. All of these programs play an important role in graphic design. For instance, Photoshop is required for editing images and making them more appropriate for a client’s website. After Effects is the go-to software for animation while Encore is needed for video creation. Thus, it is evident that if you want to make it in the graphic design industry, you need to invest in the Adobe Creative Suite as soon as possible. Pixlr Pixlr is an alternative for Adobe Photoshop that is widely used by graphic designers. This software is much easier to use than Photoshop but offers all the necessary image-editing tools that you need. Moreover, it does not require you to have a license to use the software. Thus, if your graphic designing projects are simple and don’t need much in-depth editing then Pixlr is an ideal choice for you. It will do most of what Photoshop does without costing you anything. Yeah, it’s free to use for everyone. Amazing, right? DeviantART DeviantART can be viewed as a marketplace for photos and drawings. This place has a huge collection of user-made sketches and designs that can be bought off at the right price. Most of the photos you see here are drawn or created by local artists. Graphic designers can pick and choose the design or images that they are interested in from here. The cost of the drawings and skins isn’t that high considering the artists are not very well-known. You can find some great artwork for your graphic designing projects from here without having to spend much. PicMarkr Plagiarism is a common issue in the field of graphic design. Any of the designs that you upload on the web can be copied by others and sold as their own. To avoid all this, graphic designers need to have a water-marking tool at their disposal. If you want one too then PicMarkr fits the bill. It allows you to insert watermarks on your images in the simplest possible way. What’s more, this tool is free to use as well. Anchor Digital has made a name for itself in the SEO industry in Australia. Get in touch with us today if you are interested in graphic design.
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Web traffic is an important metric for measuring the performance of your website. It demonstrates the number of people that are visiting the pages of your website on a daily basis. You need your web traffic to be as high as possible as it is a sign that your advertising and marketing efforts are paying dividends. It also indicates where the traffic is coming from. If the website traffic is mostly coming from the Search Engines then it shows that your SEO efforts are bearing fruit. However, if it isn’t the case then it is a sign that you need to work on your website’s SEO. Before you make these decisions, you need to find a way to measure your web traffic. Here is how you can do it.
Sign Up for Google Analytics Google Analytics is a tool provided by Google for website owners who are interested in measuring their web traffic. It allows them to find out exactly how many people visited their website within a day and from which source. Google Analytics is a free tool and can be used by anyone. All you need to do is to make your account on the platform and get a tracking code for your website. This tracking code needs to be embedded within the code of your website. Make sure that you embed the code on every page of your website to get an accurate estimate of your web traffic. This tracking code is going to provide you real-time updates of the people that have visited your website. Get Started With Crazy Egg Crazy Egg is another service that offers you the chance to monitor and measure your web traffic. It is a more in-depth tool than Google Analytics and provides vital information to you about the people and their behaviour when they are on your website. For instance, it records the clicks that each user makes on any of your website’s pages. Moreover, it also provides you with data regarding the user’s stay on the web page and how far they scrolled down on it. This data is valuable for knowing how the users are reacting to the different web pages of your website. It can help you in identifying which of your web pages need more work and which of them should be left as it is. Start Using Search Console Another Google tool for measuring web traffic is Search Console. Like Google Analytics, this tool is free to use too. However, it is a little different from Google Analytics. Instead of showing you the number of users that have visited your website in a day, it informs you which of your web pages are receiving the lowest traffic. Also, it identifies the reasons why the web page isn’t getting any web traffic. It will report if the web page has broken links and is not being indexed by Google. This information can help you in optimizing your web pages and ensuring that they are indexed and show up on Google SERPs. Anchor Digital is a well-reputable marketing company that specialises in producing high-quality SEO services to businesses Australia-wide. Give us a call today if you want to measure your web traffic. If you’d like more information about how your business can benefit from the many clever marketing services on offer, contact Anchor Digital for a consultation. The purpose of having a website is to make your business visible and exposing your product to a wider audience. After the website goes live, your primary objective is to advertise it as much as possible. The aim of this advertising is to boost your web traffic. The more web traffic your website receives, the more exposure your product will get. There are various methods used for boosting your web traffic but the most important one among them is search engines. Since people use them for finding things or products nowadays, you want the search engine to send people towards your website. This is where keywords can be of use to you. They can get the search engines to direct people to your website, boosting its web traffic.
What do Keywords do? Keywords are targeted words that are specific to your industry or niche. For instance, if you are a furniture maker, then ‘furniture’ is a keyword for your business. You need to incorporate this keyword within the text of your website as intelligently as you can. The search engines index websites and associate them with these keywords. When people search for keywords like furniture, the search engine combs through all the indexed websites for that particular keyword and lists them on the result page based on their rank. This rank depends on various factors and keyword usage is one of those factors. So, keywords can help in getting your website indexed on search engines and also to get it ranked higher on SERPs (Search Engine Results Pages). How Should Your Select Keywords Since keywords are so important to your topic or business, it is necessary that you pick the keywords for your website carefully. Make sure that the keywords you are choosing are appropriate for your business. Also, it is a good idea to go for keywords that aren’t that competitive. For instance, if you are going for ‘furniture’ as your target keyword, chances are that many of your competitors are going for it too. Ranking your website for those keywords can be a little difficult. However, if you pick long-tail keywords like ‘custom made furniture’ or ‘best furniture in Brisbane’ as your target keyword, you might find less competition. Ranking your website for these keywords will be much easier. There are various tools available on the internet that can help you in choosing the right keywords for your website. How to Incorporate Keywords within Website Text Overstuffing the text of your website with the keyword can have a negative impact on your web traffic. The reason for that is that search engines, particularly Google, don’t like this practice. If it suspects that you are using too many keywords just to increase your website rank then it will demote your website. A website that isn’t displayed on the first page of the Google result pages never receives much web traffic. So, your goal should be to remain in Google’s good books and only use the keywords in important places throughout the website. This includes the text, headings, subheading, page title, URLs, and the Meta description. Anchor Digital is a trusted name in the SEO industry based in Brisbane. If you want to learn more about keywords and how their services can improve your website, contact Anchor Digital for a consultation. Web traffic is important for gauging the performance of a website. However, if you are not making conversions then this web traffic, it’s no use to you. The aim of a business website isn’t just simply to expose its products. You want to turn the people visiting the website into buying customers as this helps generate revenue. Admittedly, this process of converting web traffic into sales isn’t easy. You need to do a lot of quality assurance and continuous improvement to get the desired results. However, there are ways through which you can expedite this process. If you’re finding it hard to generate conversions for your business, we’ll walk you through the process and show you how it’s done.
Offer Discounts or Free Trials Everyone loves free stuff. Whether it is an e-book or a free trial, people would be eager to get it. When people are visiting your website, they might be doing so for a variety of reasons. Some of them might be interested in your products while others might just be browsing for something similar to your products. If you want to convert them into a sale, you will need to make sure that they stay on the website long enough to make the purchase. The idea of a free trial or a discount is to keep the visitors on the websites longer than they would have without it. Make sure that the discounts or free trials are tailored to prompt the visitors into becoming customers. Optimise Your Landing Pages One of the reasons why your web traffic might not be converting into sales is the lack of optimisation of your landing pages. The landing pages are crucial for making conversions and thus, they need to be designed in such a way that appeals to your target audience. If the landing pages aren’t optimised, they can’t encourage visitors to make a purchase. When optimising a landing page, you need to keep various factors in mind. The demographic you’re trying to target is the most important of these factors. Your landing page needs to be built for that demographic and must appeal to them. Moreover, it should also be convincing enough for them to take the step from being a visitor to a customer. Display Testimonials Nothing convinces a potential customer more about buying a product than the positive verdict from another customer. It’s human nature that we look for recommendations and approval of others before making any new purchase. This is why people consult reviews of products before purchasing them. You can use this to your advantage and have customer testimonials displayed prominently on your website or landing pages. Once the visitors see that other people have found your products useful, they will be more inclined to purchase them. Make sure that no negative testimonial is displayed, though. Also, it is best to have the name of the customer displayed along with the testimonial. It would add a human touch to the testimonial and it won’t feel like a ‘planted’ testimonial. Anchor Digital offers high-quality SEO services to both small and large business in Australia. If you want to turn web traffic into conversions, contact Anchor Digital for more information about the best marketing solutions for your business. |
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June 2023
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