What is first-party data?
First-party data is the information that your company gathers directly from its clients. First-party data is collected to help marketers understand their customers better. It is valuable to companies as it doesn't rely on a third party. First-party data can include unique visitors and interaction, demographic data, purchase history, interests, and time spent on site. A company can collect valuable first-party data through the following ways:
How can you collect this data? Through mobile gamification, mobile campaigns, mobile vouchers or coupons, loyalty programmes, etc. Another way to collect valuable first-party data is through social media. Facebook, WhatsApp, Instagram, and Youtube are among the social media platforms that provide an excellent opportunity to interact with your customers and gather valuable first-party information. Consult Anchor Digital if you need assistance or learn new ways to collect valuable first-party data. We will assist you in every way. Visit our website or contact us for more information.
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Creating consistent, engaging, informative, and high-quality content impacts the audience more than any other technique. Content writing offers your business an opportunity to make engaging information that helps with its growth and success.
Content writing is important to your business as it impacts your social media, website and print marketing efforts. It also helps you acquire more customers and increase conversions. To achieve a positive impact, you have to create high-quality content which is relevant to your readers. You also have to make content that resonates with your target audience and elevates your brand. Importance of content writing:
Content creation is a skill every business needs. If you need help with content creation and writing, talk to the team at Anchor Digital. Visit our website or contact us for more information
If you need help with your SEO strategy, look no further than Anchor Digital, your local digital marketing experts. Visit our website or contact us for more information. Published17 December 2021EditHow Does Web Hosting Affect SEO? Facebook is one of the most utilised social media platforms. Though the usage is shifting to a newer platform, it is still the platform that marketers use to promote their business—90% of businesses use Facebook to market their products.
It offers vital marketing and adverting opportunities for businesses, and it functions as an excellent platform for inbound promoting with content that helps increase brand visibility. With Facebook, you can engage with your audience daily, keep them updated about your products, promote sales and collect reviews. You can also provide customer service. Facebook also offers different types of ads, including carousels, single images, single videos and slideshows. Instagram gives similar features to those of Facebook as it is part of it. For example, any ads created on Facebook will have an option to display them on Instagram. Instagram has launched shopping tags and the capacity for business accounts to connect their pictures straight to their website. This is so that the visitors can easily and quickly gain more details about products. It is also helpful for businesses experimenting with influencer marketing.
Using social media platforms for business has its many advantages, including:
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