With International Women's Day, fast approaching we can’t ignore the fact that women have a significant impact on marketing.
This article highlights the top 5 most prolific and successful women in marketing, that have dominated the industry in highly reputable companies across the globe.
She was responsible for over $20 million in digital marketing execution work. An incredible fact about Mina is that she is also the UN Women GICC representative at The Economist Group. Mina has worked with big names such as Microsoft, Citigroup, Barclays, Prada, American Express, Arpels, GE and more.
Olga has also been responsible for brand marketing activities in Europe, and North America. Her longtime experience has made her the leading brand manager in SaaS and B2B marketing.
She is a keynote speaker at global conferences and also a columnist for Moz and Search Engine Land.
Women have had a great impact on marketing. At Anchor Digital, we celebrate women in marketing in this year's International Women's Day 2021. Are you wondering how you can increase your marketing efforts? Anchor Digital is a digital marketing company that is capable of helping your business in social media marketing, content marketing and related marketing and design services. Contact Anchor Digital today for more information.
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In today’s digital world, several things have evolved. This includes content consumption which has evolved highly over the past few years. As a content marketer, it is important to familiarise yourself with these changes, in order to adjust your marketing efforts to stay relevant.
Nowadays, personalised content is prevailing to attract customers. Consumers have developed different tastes about the type of content they prefer. This is what has led to the increased popularity of video and audio content over recent years. The following are the things that have changed in content consumption over the years.
If you need help on content marketing, get in touch with Anchor Digital. They are professionals who will help you create quality content, to help grow your business through their digital solutions. To rank your website, there are several SEO tactics that you need to follow. Creating a sitemap is one of them. A sitemap is one of the ultimate SEO strategies you should be applying to your website to boost your ranking.
In simple terms, a sitemap is a list of pages on your website. It is also called an XML sitemap. A sitemap is a SEO tool that most people find difficult to comprehend. However, it is not that complicated. You just need to master a few steps and you'll be ready to go. Importance of a Site MapSearch engines aim to provide the best results for user searches. They use crawlers to analyse various web pages on the internet, and determine the best matches for the user. When you have a sitemap, it will be easier for web crawlers to discover the pages on your website. This boosts your SEO and also improves your ranking. Sitemaps also enable search engines to update your website once you update any details on any pages. Types of SitemapsDepending on the type of content on your website, you will require to have a sitemap that matches that content type. The following are 4 main types of sitemaps.
There are instances that you will need support in your business marketing. Don’t worry about where to find this help. Anchor Digital offers expert internet marketing services to help you grow your business. Contact Anchor Digital today to enjoy their digital solutions. An effective site design is useful in many ways. A good design will ensure that your site serves the intended purpose of attracting and engaging visitors. Several factors contribute to an effective site design. These include colour consistency, good imagery, simplicity and functionality. All these should be checked to ensure a good and effective site design.
It all comes down to user experience. How well will users understand your website. Will they be engaged? Will it serve its purpose? As a business owner, it’s important to consider these crucial details, as they will determine the effectiveness of your marketing. What Makes An Effective Site Design?
These are considerations for an effective website. If you need professional website design help, Anchor digital is here to help. Contact Anchor Digital today for more information. |
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June 2023
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