Having set up a website for your business is a big achievement. However, it is just the start. You need to continue improving your website if you want it to start benefiting your business. There are a number of ways to improve a website. For example, uploading refreshing content and linking it to credible websites in your niche can improve your search rank. You can also work on its SEO and design to make it more accessible and easy to operate for users. However, without proper analytics, it can be difficult to track your website performance. This is where analytics come in. Website analytics can provide you with useful information about your website.
Bounce Rate The bounce rate measures how quickly a user moves away from your website after a visit. It is measured in percentage and indicates the number of users that bounced off your website without doing anything significant on it. A higher bounce rate should be a cause of concern as it shows that people aren’t engaging with your website long enough. The most common reason for a high bounce rate is the slow loading of website pages. So, you should look into that first. It is also a good idea to revisit the design of the website and de-clutter the homepage as much as possible. Traffic Sources This shows the source of your website traffic. It is a crucial metric that can provide valuable information regarding the channels you need to work on the most to increase your website traffic. For instance, if the traffic sources show that most of the users that came to your website were directed by Google or another search engine then your website’s SEO is working fine. However, if it shows that very few people visited the website by clicking on your Ads or referral links then it is a sign that you need to work on those marketing channels. Devices and Browsers Knowing where the traffic is coming from is important but so is the information regarding the device or browser that is being used to view the website by the users. This can show whether you need to work on the compatibility of your website for phones and browsers other than the common iPhone and Chrome interface. Anchor Digital is a renowned SEO agency based in Australia. If you want to find out more about analytics and what valuable information they can provide you about your website then we can help you out.
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Google is the most widely used search engine in the world. It’s the source of most of your website traffic. This is why the SEO that you do is primarily to get your website ranked as highly on Google as possible. However, Google’s website rankings continue to change with the passage of time. The main reason for this is the continual changes and improvements that Google makes to its ranking algorithm. So, a website ranked poorly on Google may be able to improve its ranking if it adheres to the new algorithm’s guidelines. Similarly, a higher ranked website may lose its rank if it doesn’t keep up with the algorithm changes. Using the Help of Analytics Analytics tools can help you in getting an idea about your website’s rank on Google. While it is difficult to ascertain an exact number, you can look at the traffic data to find out which Google Search page the user was on when they found your website. If the user was on the first page then it is safe to assume that your website ranks among the top 10 websites on Google’s SERPs for a particular keyword. However, if the user was on a latter page then it is a sign that your website isn’t ranking as highly on Google. Doing Manual Search Yourself This is a tedious method and can be very time-consuming. However, if you manually search your website on Google, you are sure to get the most accurate information regarding your website’s rank. However, you shouldn’t be discouraged if you see your website ranking drop on Google at certain times of the day. There are various factors involved which might cause this to happen. In order to get the bigger picture, you will have to calculate the average rank of your website on Google’s SERPs. This will give you a much better indication of how your website’s SEO is working. How to Improve Your Website’s Rank on Google There are various ways of improving your website’s rank on Google. For instance, if you haven’t hired an SEO company yet then you should do that as soon as possible. They have the knowledge of all the algorithm changes and can make the necessary improvements your website needs to regain its rank on Google. Anchor Digital is an SEO agency which offers top-notch SEO services to businesses of all kinds. Feel free to contact us anytime if you want to improve your website’s rank on Google. |
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June 2023
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