If you have a business and find that you’re cutting a bit short with your average sales, it might be time to retarget your audience. This marketing tactic is something that's proven to work. But what is it and how can my business benefit from it? Well, before you get ahead of yourself, here’s a few things we’d like to know.
What is retargeting? If you were to sell a product online, according to adroll.com, only 2% of your buyers would be converted on their first visit. That leaves you with the other 98% to retarget. Retargeting works by displaying online ads as your 98% shop on another site similar or different to yours. For example, if I wanted to buy a pair of shoes online, and whether I’m fully committed to buying or not, the fact that I have visited that site means that ads related to the shoe store will pop up on a different site to try and remind me to purchase my shoes. It’s a sneaky tactic, but we can’t help but think how genius it is. The Benefits? Chances are that some of that 98% will go back to your site either to browse more items or to actually go through with their purchase. More ads, means more buyers, means more money in your pocket and not to mention more brand awareness. Searchegineland.com suggests the three benefits are heightened brand recall, greater engagement and increased conversion. Heightened Brand Recall: Using retargeting to your direct traffic means you can heighten your brand’s awareness gaining more clicks for your website. This is provided that you're using your own SEO and keywords followed by content marketing to gain these results. Greater Engagement: Well this is pretty self explanatory. When you heighten your website, you will also expand on the level of engagement. One does not coerce without the other and so forth. If you’re creating content that is appealing to your audience, eventually that audience will grow. Google Ad Words can show how well your articles are doing. Increased Conversion: When you have a greater understanding of your website’s engagement and growth, you’ll also start to see a number of people wanting more content from you. This means they will convert to your brand knowing that you will give them what they want. Usually businesses seek incentives for their customers like giveaways, massively reduced products competitions, etc. Whatever you’re using to gain interest, it’s all part of retargeting. The Bottom Line… If you’re interested in seeing how your business can grow through retargeting via a holistic approach, contact Anchor Digital for a consultation. Their tailor made solutions can help improve your business needs with just one click.
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There are three (3) main areas within content marketing that a content marketing agency must concentrate. Those areas are content creation, SEO and keyword optimisation and analytics. Each area must have the best tools to utilise to ensure your content marketing agency is successful.
Best Content Creation Tools Content creation within a content marketing agency setting is often a collaborative process. Collaboration requires the ability to share and access content being created quickly, efficiently and effectively. There are great content creation tools in such programs as WordPress and Google Docs. Access can be granted to several users so all involved can have input into the content being created. Creating content requires internet research so check out a program called Airstory. Airstory allows you to make notes on pages you research and then copy and paste your notes directly into the content that you are creating. This function makes it a great tool for content creation. To check your writing on a formal basis do not overlook the writing checking tool of Grammarly. They have both a free and paid version. Save yourself from embarrassing grammar gaffs. If you use video content, check into Vidyard. This is a great creation and collaboration tool. Loom is another tool that can even help create video directly from a computer screen which is great for tutorial type videos. For stock image photos try TheStocks.IM. If you want original photos instead of stock photos do not overlook Canva as a great visual tool. Best SEO Tools SEO is extremely important to content marketing. No content marketing agency can be without a great SEO tool. Two great tools to check out are Yoast (which is a WordPress plugin) and Ahrefs. Be sure and get the best keywords to optimise your content in all search engines. Best Tools for Analytics A great content marketing agency will be able to utilise great analytics for the evaluation of the performance of all content created. One of the best analytic tools is Google Analytics. There are a couple more analytic tools that you should check into for testing content. Look into HotJar and Mutiny. Why? You can never have enough analytical tools at your disposal to increase success. There you have an overview of some of the best content marketing tools for content marketing agencies. One remaining benefit that can aid in success is a great project management tool. Content marketing agencies generally employ several writers and teams of content creators. To track projects from inception to completion, you need a strong project management tool. Two very good project management tools are Trello and Airtable. Either one can keep all your projects firmly on track and on schedule. If you want to amp up your marketing strategy, Anchor Digital is a Brisbane-based marketing agency that specialises in SEO, Content Creation, PPC, Web Design and Videography. |
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June 2023
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