What is first-party data?
First-party data is the information that your company gathers directly from its clients. First-party data is collected to help marketers understand their customers better. It is valuable to companies as it doesn't rely on a third party. First-party data can include unique visitors and interaction, demographic data, purchase history, interests, and time spent on site. A company can collect valuable first-party data through the following ways:
How can you collect this data? Through mobile gamification, mobile campaigns, mobile vouchers or coupons, loyalty programmes, etc. Another way to collect valuable first-party data is through social media. Facebook, WhatsApp, Instagram, and Youtube are among the social media platforms that provide an excellent opportunity to interact with your customers and gather valuable first-party information. Consult Anchor Digital if you need assistance or learn new ways to collect valuable first-party data. We will assist you in every way. Visit our website or contact us for more information.
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June 2023
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