Search engine optimisation (SEO) is the process of creating a website that is full of optimised content, quality links, and a fantastic loading speed to land you at the top of search results on search engines. Below are some of the ways you can improve your site ranking:
Keywords are the words that a reader is more likely to search for on a particular page. For instance, if your site is about dental care, ensure to have words in the content such as tooth, crowns, dentist and toothache. These are the words that a person looking for a dentist is likely to search for. Your content should also be relevant to your brand; if you are a dentist, make sure your content only talks about dental services.
Also, it may be obvious but it’s often overlooked, use the right picture for the right content. For example, use a dog picture when talking about dogs, not a cat picture.
If you’re having trouble with your SEO, look to the team at Anchor Digital. We are experienced and passionate about helping our clients land their business on the first page of Google. Head to our website to learn about our services or contact us for more information.
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June 2023
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